Tobias Granstroem

Before stepping into the director's chair, Granström honed his skills by diving into various roles within the industry, from set design to working with grip and gaffer crews. He then transitioned to storyboard artistry and editing before eventually finding his place as a director. Along the way, he immersed himself in art and film studies in Stockholm, paving the way for his venture into commercials, occasional music videos, and feature films, allowing him to further refine his storytelling prowess.
With a firm grasp of the entire spectrum of filmmaking techniques and an affinity for staying up-to-date with the latest advancements in post-production technology, Granström has crafted memorable commercial films for renowned brands like Jaguar, Jeep, SAS, IKEA, Coca-Cola, Chevrolet, Mercedes, and many others. His work is distinguished by its cinematic flair, experimental visuals, and the seamless blend of humor and heartfelt emotion.