PSG

Sho, formerly one of Japan’s most sought-after commercial directors and now based in Los Angeles, has built an award-winning body of work including Hecate – What Happened?, winner of the CICLOPE Grand Prix and recognised at Cannes Lions. Pau and Gerardo, previously known as TURBO, bring a hybrid practice spanning directing, design, animation and post-production, with work recognised by Creative Circle, The One Club, Eurobest and Cannes.
Together, PSG move fluidly between live action, VFX, animation and 3D, using whatever combination of disciplines an idea demands. Their collective client list includes Google, Instagram, Lexus, Tiffany & Co., Nike, Adidas, Amazon, Facebook, Netflix and Mercedes, alongside collaborations with talent such as Josh O’Connor, Rosalía, Hunter Schafer, Katy Perry and Anitta.
With in-house post-production capabilities and a deep focus on visual craft, PSG are built to take an idea from first frame to final finish — creating work that is ambitious, precise and difficult to put in a box.