Greg Hackett

Greg Hackett is a film director and visual storyteller whose work has bridged documentary realism, branded storytelling, and cinematic craft. He began his career building a strong foundation in editorial and visual journalism, collaborating with teams at The New York Times, where he developed a sharp eye for authentic narrative, human-centred perspective, and disciplined visual composition.

Hackett gained wider industry recognition with his direction of the “Hey Jude” campaign for Adidas- one of the most awarded creative projects of 2025 which was celebrated for its emotional impact, cultural energy, and strikingly honest visual language. The film demonstrated his ability to blend music, sport, and storytelling into a cohesive cinematic moment that connected with global audiences.

Most recently, he directed the “Homes of Hockey” campaign for RONA, continuing to refine his signature style of grounded, character-driven storytelling paired with rich, atmospheric imagery.

Across editorial, commercial, and narrative work, Hackett’s films are defined by emotional clarity, thoughtful pacing, and a commitment to stories that are born from a human truth.