David Shane
![](https://markenfilm.com/media/pages/projects/best-friends/3dbc33a600-1713280337/david-shane-uber-markenfilm-1-200x.jpg)
Uber One
,David Shane
![](https://markenfilm.com/media/pages/projects/detectives/6d9e6312b1-1713280483/david-shane-apple-markenfilm-1-200x.jpg)
Apple
,David Shane
![](https://markenfilm.com/media/pages/projects/why-not-an-ev/088ca1b164-1713280608/david-shane-gm-markenfilm-1-200x.jpg)
General Motors x Netflix
,David Shane
![](https://markenfilm.com/media/pages/projects/matthew-macfadyen/21c7aad58e-1713280819/david-shane-itvx-markenfilm-1-200x.jpg)
ITVX
,David Shane
![](https://markenfilm.com/media/pages/projects/scissor-hands-free/08c671868f-1713280944/david-shane-cadillac-markenfilm-4-200x.jpg)
Cadillac
,David Shane
![](https://markenfilm.com/media/pages/projects/sir-patrick-stewart-does-a-hail-arnold/53b069f837-1713281085/david-shane-paramount-markenfilm-1-200x.jpg)
Paramount Plus
,David Shane
One of the hallmarks of Shane’s humour is that everyone looks and talks like a real person, instead of an actor playing a real person. You’re not only laughing at what’s being said, but how it’s said and the reaction to it. The laughs are in the faces as much as they are in the words.
One comedy rule Shane lives by is that it’s not necessarily the joke that’s funny, but the reaction to the joke. “That’s what gives you permission to laugh.”
David Shane also believes that comedy is all about rhythm and about finding where the dramatic friction is. Whether writing or reading scripts, Shane is always looking for ways to mine the story for specific moments. He claims:
“All stories, whether 24 seconds or two hours, are really a collection of moments. Nobody tells their friends the plot of a movie over and over, but they do quote lines and specific scenes all the time. So the first thing I’m doing is looking for that or the possibility of that in a script. Moments are about real human behaviour. People laugh because they recognise themselves in what they’re watching.”
David is also a master of the self-deprecating sense of humour. Although he has been nominated for two DGA awards, been awarded multiple Emmys and Cannes Lions, his Bio on Instagram reads "Disappointing myself and others since puberty."