RAM 1500 | MOVING HEAVEN AND EARTH

We shot a TV campaign for the new Chrysler light duty truck Ram 1500 in Canada which airs nationwide across the USA, created by The Richards Group (Dallas/USA) and directed by Ole Peters of Sehsucht (Hamburg/Germany). The campaign highlights the Ram 1500 technological achievements which make natural forces and obstacles in the truck’s path retreat in deference to its groundbreaking technology. Winding roads straighten and overgrown paths instantly clear – the natural world is under complete control of the driver. Voice-over is by actor Sam Elliott („The Big Lebowski“) who also appears on camera at the end of the spot and whose deep, rich voice and "Western" appeal fits the Ram brand perfectly.

Client: Chrysler Group LLC, Auburn Hills/USA

Title: Moving Heaven and Earth

Agency: The Richards Group USA, Dallas/USA

Director: Ole Peters

Co & Post Production: Sehsucht, Hamburg/Germany

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