LUMIX G5 – one camera and three journeys that will change everything.


Following the LUMIX G-Range basic concept, this campaign accompanies three international photographers on their own "change experience".

Under the motto "Changing Playground" Panasonic takes them out of their comfort zone and sends them across Europe to unfamiliar locations where images, contrary to what they usually shoot, await them.


Always present: the LUMIX G5 – it will forever change the way they photograph.
Whether its the wild landscapes of Iceland, the picturesque roads of Sicily or the animated bazaars of Istanbul – our 3 photographers test the LUMIX G5 and are stretched to their limits.


Client: Panasonic

Title: Lumix G5

Agency: Lukas Lindemann Rosinski

Director: Christian Grüner


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