Automobile Advertising of the year 


Kids love to crash toy cars. But what happens if they can’t? In order to promote the Brake Assist System PLUS, Mercedes-Benz installed super strong magnets inside toy cars and delivered them to people with the highest safety demands: families. To show them live at home a system that avoids crashes – hated by kids, loved by adults.



Client: Mercedes Benz
Director: Robin Polak
Agency: Jung von Matt / Alster
Production: Markenfilm Berlin
Executive Producer: Marion Dopfer / Robert Tewes

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