COMMERZBANK | First Step

The new Commerzbank campaign in Germany created by thjnk revolves around our TVC "First Step", the story of a young woman running through an early-morning urban landscape, voicing critical thoughts about the world of finance. With each step her ideas take shape to create her vision of a bank – a financial institute that respects and lives values like transparency, sustainability and fairness instead of „business as ususal“. After the run we meet the young woman again in her office, now wearing a professional outfit and presenting herself as bank manager Lena Kuske. The testimonial adds even more authenticity to the moody pictures of everyday life.

 

Client: Commerzbank AG, Frankfurt/Germany

 

Title: First Step

 

Agency: thjnk, Hamburg/Germany

 

Director: Phil Brown

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