AUDI S1 | MARKENFILM AND BBH LONDON FIRST TIME IN JOINT PRODUCTION

With the international campaign "The Power of Small", Audi represents their new S1 series. To illustrate the enormous power of the compact car, the spot shows metaphorically various small causes and their huge impact.

 

Due to extreme close-ups, slow motion shots and almost complete reduction of the color spectrum to black and white and the bright yellow color of the vehicle, a native of Scotland director Scott Lyon has created an artificial collage, supported by the powerful sound design and the track "Belgium" of French music producer Gesaffelstein.

 

Client: Audi AG

 

Title: The Power of Small

 

Agency: BBH London

 

Director: Scott Lyon

 

Production: Markenfilm & Outsider

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